What Komen Taught Us About Communications
Regardless of where you stand on the recent Susan G. Komen debacle, we can all agree that it taught the sector some important lessons in communication.Here is a insightful post by Michael J. Rosen that sums up the opinions of several nonprofit communications experts.
Further insight is gained from Beth Kanter covering the importance of tracking your brand on social media. She also points to fascinating research from the Pew Research Center’s Project on Excellence in Journalism’s tracking of the response to Komen’s actions on Twitter after their announcement to defund Planned Parenthood.
So how do we all learn from the Komen story and improve our communications? We can start by listening to our audiences and honing our communications skills. Below we have gathered a few resources that can help.
Categories: Hot Topics
